No Two Customers Are Alike
It is snowing here.
My backyard is buried in the white stuff.
Yesterday as my daughter and I drove down the snow-covered road she had an interesting observation.
“Sure it looks pretty but it is amazing how quickly it turns ugly.”
It is so true. As I watch the flakes fall I remember that no two flakes are exactly alike and that made me think of our customers.
No two customers are alike.
If we treat them as if they are alike, we run the risk of missing an important piece of information which could lead to:
- The prospect not turning into a customer
- A customer with a challenge turning irate
- A missed opportunity to make a difference
Having policies and procedures are a good thing but only if we realize that they are merely guidelines and shouldn’t supersede our customer’s INDIVIDUAL situation.
Like snowflakes, each customer’s needs are different and we have to be open and aware by using our active listening skills to learn about their unique circumstance.
If we don’t, that individual customer, like freshly fallen snow, might turn ugly before our eyes.
