I feel strongly about developing relationships with customers which I believe, in turn, develops loyalty; customers who remember, refer and return. So I’m often on the look out for other’s opinions on the topic.  This morning I read a post by Susan Abbott entitled Loyalty or Loyalty Programs: There is a Difference. She gives a great [...]

“Sticks and stones may break my bones, but words can never hurt me.” That may be true, but some words can alter how one person feels about another or how a customer feels about a business. Take this little romance story:  Once upon a time there was a man and woman of a certain age [...]