Just a minute ago my first born was this precious, innocent child filled with excitement for the season. Everything viewed through his young eyes was fresh and new. He wasn’t cynical or skeptical; he took things at face value. Remember when we were young and couldn’t wait to close our eyes and go to sleep [...]

One of the primary services of my company AllWrite Ink is providing content for websites that connects with the reader.  I always find it interesting that most website content focuses on the company; their history, their products and their services. I understand that the company wants to put their best foot forward and reassure the [...]

I’m struggling to regain my composure.  I have just been made to feel more stupid than dirt and it isn’t a feeling I enjoy. You may have read that I joined a gym recently – happy one week anniversary to me – and I’m using this TechnoGym thingie that keeps my workouts on a computer [...]

I was reading Leslie Ungar’s monthly newsletter from Electric Impulse Communications – always a great read but one of her Lessons this month really hit home: Retail – In Person and Email This particular boutique emails to me their monthly newsletter and sales announcements. I assume the purpose of Internet marketing is to create sales.  [...]

I can remember sitting around the executive table at Pearle Vision with the competition ads in front of us.  We would scour over their wording and product focus and even their color scheme to see how we could position our message to stand out. Then one time and gosh I wish I could remember who [...]

Ray Romano of Everybody Loves Raymond fame, premiered a new show on TNT last week and the second episode airs tonight.  Men of a Certain Age. It follows the life of three 40/50 something guys and gives the viewer an insight into how they think. My best friend couldn’t wait for the show to air, [...]

In the recent edition of Cosmo there is an article that talks about the Six Things Guys Notice in the First Six Seconds. There are a few obvious answers: smile, hair and cleavage but also a couple surprises: makeup, skin and your purse. The article reports that guys make certain assumptions about you by what they notice [...]

We did a book swap at Boardroom this morning and I picked up the book 5 Minutes with the VITO – a Sandler Sales book.  VITO stands for Very Important Top Officer and is the one person in the company that can say YES.  The prospect every sales person longs to meet and build a [...]

I was reading Investor’s Business Daily last Friday (December 4) and reporter Marilyn Much was sharing retailer’s results from the Thanksgiving weekend shopping. 75% of retailers missed their goals. The general consensus was that consumers have a lot going on right now that doesn’t necessarily equate to holiday shopping like it has in the past: [...]

Do you ever read Consumer Reports?  I know that when I plan to make a large purchase, I’ll research before heading to the store (or car lot) by looking for a recent issue of Consumer Reports for the scoop.  But they don’t just research the large ticket items. I was doing a little work at [...]