Do We Make it FUN for Our Customers?

Posted by Deborah Chaddock Brown on November 2, 2009 under Connecting Moments, making a difference | Read the First Comment

I just saw a video from Stockholm that tested the theory of added fun to the mundane.

People, when given a choice of the stairs or escalators – chose the escalators. The Fun Theory, by Volkswagen, wanted to see if they added FUN to walking up the stairs if there would be a difference in behavior.

Check out the video. The results? 66% more people took the stairs than normal. People like a little FUN!

What are you doing or what can you do to make it FUN for your customers?

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