Do We Make it FUN for Our Customers?
I just saw a video from Stockholm that tested the theory of added fun to the mundane.
People, when given a choice of the stairs or escalators – chose the escalators. The Fun Theory, by Volkswagen, wanted to see if they added FUN to walking up the stairs if there would be a difference in behavior.
Check out the video. The results? 66% more people took the stairs than normal. People like a little FUN!
What are you doing or what can you do to make it FUN for your customers?
[...] the top creative picks of 2009. I’ve talked about one of them in an earlier post – the musical stairs in Stockholm. But this time I want to share the story of Johnnie Walker in their historical, yet extremely [...]