Making it Easy for Customers to Find You

Posted by Deborah Chaddock Brown on October 21, 2009 under Internet Connections, marketing | Be the First to Comment

Have you heard of the new pop band opening for the Jonas Bros?  Honor Society.

While in Phoenix I heard them interviewed on the wildly popular morning talk show John Jay and Rich and they were fun, quick and talented.  But the thing I took away the most from their interview was that they “got” the importance of being easy to find and being EVERYWHERE on the Internet. 

They have a consistent brand.  Their name:  Honor Society. 

When asked where fans could find them to purchase their records they said:

We are on Twitter @honor society, on MySpace/honorsociety, on Facebook/honorsociety, on YouTube/honorsociety.  Then one of the band members said, “yeah we are pretty much everywhere – just type in Honor Society.”

I thought – man, these little 20something (if that) have nailed a critical branding fact that I’m still struggling with.  Pick a brand – stick to it – use it everywhere.  I’m on all of the social media sites but some times I use my name, other times, my tag line and still others, my company name.  How can anyone find me?  How can I be known one for thing?

How about you?  Are you easy to find?  Are you visible on the web with just one brand name?