You Provide a Value – No, Really, You Do!
Do you ever get so bogged down with the day-to-day business of …well, of business, that you lose track of the fact that you are making a difference in the lives of your customers? Sometimes a less than satisfied customer can set us off and color what we do and we look in the mirror and say “why do I do this? What ever made me think this was a good career path?”
That’s why I advocate keeping a file of “feel good” emails, notes and letters. You know what I’m talking about; those little messages that customers send that let you know they are pleased with the experience. It might be a short “thanks for your help” message or a long, heartfelt card, but whatever the message – it is an indication that you provide value.
How do I use that file?
- If I’m feeling blue – I’ll open a few messages and read them – I’m transported back to the experience and feel good all over again
- With permission – I have used some of the messages as testimonials for my website, marketing materials and speaker sheet
- I send a few to my family – it’s easier to have someone else brag about you – especially if you have a sibling that always seems to do better – you can show concrete evidence that you are great too!
- It reminds me of why I do what I do – just a simple confirmation that I’m on the right path
Do you have a file of “feel good” messages? It’s never too late to start. Create a new folder on your desktop or in your file drawer and just drop those little messages in as they come along.
I’d be interested in hearing how you use the messages that you’ve received from customers. Add your idea to the comments section. Thanks!
