Mars Reaches Out to Customers

Posted by Deborah Chaddock Brown on July 13, 2009 under Connecting Moments, Customer Moments | Be the First to Comment

Ever wonder what the difference is between  brands of chocolate?  You don’t have to wonder any more.  Mars has a new campaign designed to let their customers know the quality and value of their product – made only with REAL CHOCOLATE, they are giving away 250,000 coupons for a free Mars candy bar EVERY Friday between now and the end of September.

Simply go to their site:  Real Chocolate and register each Friday starting at 9am EST.  If you’ve won, you’ll receive a confirmation email followed a few days later by a coupon in the mail.  Those who register can win up to 4 times – just in case you weren’t convinced with the first three free candy bars.

It is a great way to differentiate themselves from the competition – and boy isn’t there a lot of competition?  But Mars uses only real chocolate – no fillers.  Did you know that it takes all of the little cacao seeds in a single cacao pod(roughly the size of a football) to make one bag of M&Ms?  I just learned that tonight from Mars Independent Dove Chocolatier, Shelly Mortensen of NE Ohio. 

How can you differentiate yourself from the competition? Jason Kiesau just posed that question on his blog and offers some suggestions.  Share your ideas here – and then go register for a free chocolate bar!