Top Tips for Customer Loyalty

Posted by Deborah Chaddock Brown on July 8, 2009 under Connecting Moments, Customer Moments, making a difference | Read the First Comment

Susan Oakes of M4B Marketing asked nine business owners their thoughts on customer loyalty in her post Top Tips to Keep Your Customers Loyal. Each participant had a different take on the theme and yet all were very similar.  The main theme:

Treat your customers as people – treat them as you’d like to be treated. 

So often we get caught up in the day-to-day grind and stress so that prospects entering our store, calling on the phone or sending an email almost seem an intrusion in our daily business.  I talk about missed moments – missed opportunities to make a difference in the lives of our customers and the fact that it is hard to keep a smile on 24/7. Yet it is the extra effort it takes to reach out to prospects as people with needs that we can fill, that sets us apart from the competition.

Dave Brock from Partners in Excellence had this to say: “Create value in every exchange you have with your customers. ”

That really says it all.  If we are creating value, we are greeting them with a smile, asking open ended questions, listening, seeking to help…making a difference.

And that’s memorable.  That’s worth referring to friends and family and that’s an experience I’ll want to have again and so I’ll most likely return.

Susan has gathered nine great tips (thanks, Susan, for included me as well) and I encourage you to check out the complete post of Customer Loyalty tips.