The status quo doesn’t cut it anymore. More than ever the definition of insanity rings true: doing the same thing every day and expecting different results. To stay a viable option in the market place we must reevaluate, reassess, and revamp our offerings to meet the changing needs of our customers. As I reread through [...]
In the August edition of Entrepreneur we are reminded of the Wendy’s customer who claimed she found a finger in her chili. After an investigation insued, the truth came out – she had planted the offending digit, but as Entrepreneur reminds us – the damage had been done. Sales fell. Franchise owners suffered. To-go coffee [...]
I just came from a shopping trip to a local women’s clothing store. The place was hopping. Evidently on Tuesday if you are over 55 you get an extra 15% discount. And NO I wasn’t eligible. Katie – the sales associate was cheery but clearly running to keep up with her duties. It turns out Debbie [...]
I know I usually talk about customer service – but bare with me for a moment. Great customer service comes from a culture focused on customers led by leaders who understand that the customer is what drives business. So let’s look at the leader for a moment. I found it interesting that two blogs I [...]
Remember my friend Paul at Best Buy? I went back and purchased from him – we had a blast. The refrig and stove were due tomorrow. I say were because a glitch came up in my order. Mostly my fault. I needed a drop in stove but wanted a shove in one (they are less [...]
I’m shopping for a new refrigerator and stove – have I told you? Two really big expense items. Last year it was the dryer and dishwasher – man, it is expensive owning a home. So after researching on the Internet, I decide that Best Buy has the best prices. I walked in the other day [...]
When we think of rising sales we think marketing, new products, higher average ticket, more profits. Increase the bottom line with more sales. We carefully review each line on the P&L to see how we can cut costs and increase profits. But do we remember that none of it would be possible without a little [...]
I lost my father earlier this year and when he passed my Mom met with the Donor Network and agreed to donate portions of his body. About two weeks later we received a lovely thank you letter from the Donor Network of Arizona. It was a lovely gesture and Mom proudly showed the letter to my [...]
I was just attended a fair at which a number of people sat at a series of long tables advertising workshops and classes they were going to be teaching this week. There were classes on philosophy,scrap-booking, yoga and sailing. They ran the gambit of education to entertainment; crafting to communication. My Mom and I walked [...]
Ever wonder what the difference is between brands of chocolate? You don’t have to wonder any more. Mars has a new campaign designed to let their customers know the quality and value of their product – made only with REAL CHOCOLATE, they are giving away 250,000 coupons for a free Mars candy bar EVERY Friday [...]
