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Twitter on the Road?

In our little local paper I recently read that the County Engineer has decided to use Twitter to keep the local citizens informed of road construction updates. 

What a clever idea! 

Spring/Summer is a classic time that cities start/complete road construction projects, fill pot holes and repave roadways.  What better way to keep the public aware of the best roads to take – or not take – during a certain period of time than with Twitter?

In Summit County Ohio you can just follow @summitengineer for the latest roadway updates.

Who said Twitter was just a silly time waster with people complaining about their day?

How are you using Twitter to communicate time-critical data to your employees/vendors/customers?  How COULD you use Twitter for critical updates?  Not part of Twitter yet?  What’s stopping you?

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