Everyone is a- Twitter Are You?

I was at dinner with Mom and her friend, Terry a few weeks ago. Terry said that she was following me on  Twitter.  Thus began a really silly conversation about the funny name Twitter and the equally silly “tweet” verb.  I tried to explain the benefits in connecting with customers and like-minded individuals.  They listened patiently and I know that Terry was ready to start right that minute, but Mom was a little hesitant.

Well, Mom, the celebs we love to watch in the morning on the Today Show and on The View are on Twitter.  The Today show has over 30,000 followers!

Twitter may still be a silly name. It may still be difficult to understand why anyone would want to know what you are doing (the question Twitter asks all its users) but it is a phenomena we need to learn about whether we think the name is funny or not.

Are you connecting through Twitter? How have you used it to reach out to your customers?