Make or Break Moments Fairy Tale Style

I just finished writing a short document that relates seven customer service concepts to familar fairy tales.  We all strive to provide superior customer service and several companies (i.e. most) claim they provide an excellent customer experience and yet few deliver on a consistent basis.

So that’s why I thought I’d take the concepts of customer service and apply them to tales we are all familar with. Stories that, had they been more customer focused, might have turned out completely different.

I used Animoto to create a short video and have been “tweeting” about each of the seven points. The goal? Get the word out about how to build customer relationships.

In this economy we need to re-evaluate how we view our customers. Their needs have to come first. But even more important than offering a friendly greeting – we have to take the time to get to know them. We have to strive to develop a relationship with our customers so that they remember us the next time they are in the market for our products/services and that they refer us to their friends and family.

Make or Break Moments: Lessons in Customers Relationships from 7 Classic Fairy Tales is my gift to you. It just touches the iceberg but hopefully will get you thinking about the value of the customer relationship.