Our Customers: A Great Gift Indeed
It is Christmas Eve. A time of tradition, family, music, great food and gift giving. As a crafter, I begin in the summer thinking of gifts I might make to give. A small cross-stitched ornament, a crocheted blanket in college colors, a stuffed bear decked out in queenly attire or the Sleepy Santa pictured above. My favorite part of Christmas is watching the faces of those I’ve made or selected gifts for as they open the wrapping to reveal the surprize inside.
Giving.
A true, heart-felt pleasure.
As the hour approaches to gather as a family in church to celebrate God’s greatest gift of all, His Son, I think about our customers. I know – seems like a stretch, but not really. Our customers bring us a gift each time they do business with us.
The gift of trust.
The gift of choice.
The gift of their business.
And if we do a good job, work to build a relationship, match their needs with solutions; they give the gift of returning to us another day and inviting their friends and family to do the same.
Often we get caught up in the details of our business day and the ringing phone, email and shopper just looking can seem like an intrusion keeping us from finished the task at hand.
I would suggest that on this day – the day of the greatest gift, we view our customers who choose to do business with us as the ones bringing us a gift.
I wish for you and yours a healthy, happy holiday and that this New Year be filled with gift-giving customers!
Merry Christmas.
Deborah Chaddock Brown
