This fall I finished and published a book entitled Back to Basics: 30 tips to market your small business and establish your expert status in the industry. I wanted to write a book that included a variety of additional resources, websites and worksheets to help the entrepreneur make a name for themselves. It [...]

After our six minutes of Sweet Adeline’s fame, I hopped a plane and flew to Kauai to stay at the Hilton Kauai Beach Resort. I WOULDN’T recommend the place. The island was wonderful.  The resort was beautiful, newly renovated and clean.  So what went wrong? It’s all about the service. Four days at the Hilton [...]

A week ago this past Thursday I stood under the spotlight with 58 other Greater Cleveland Sweet Adelines to sing for an audience of over 6,000 cheering supporters. As the pitch pipe blew and we prepared to attack our first note, the lessons and rehearsals of the past 18 months swept over me. Intimidate the [...]

Today, November 6, 2008, is a very important Make or Break Moment for the members of the Greater Cleveland Chorus, Sweet Adeline’s chapter, of which I am one.   As you read this we are in Honolulu preparing to enter the stage for the 2008 International Chorus Finals competition.    Sweet Adeline’s is the female [...]

I recently ran across a post I wrote at BizInformer on the disconnect between what the customer wants, what they ask for and what we deliver.  I love the visual – it expresses beautifully the frustration a customer must feel when they know what they WANT but because they have difficulty explaining or we haven’t [...]