Offering Your Customers Something for FREE
My first web cast. Any comments? Any advice for next time?
Building Customer Relationships One Moment at a Time
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Meta
Deborah,
Staples recently sent me a FREE $25 coupon redeemable this-weekend-only towards any purchase of $75 or more, excluding computers. Not wanting to brave holiday traffic on Black Friday, I jumped to their web site to buy the items I wanted, which were offered in the same manner as offered at their nearby store.
My $85 purchase qualified for not only the $25-off coupon deal but free shipping as well. My order will be delivered to my doorstep on Tuesday! No gas. No traffic. No headaches! Easy!
On top of that, there is a $40 rebate for one of the items that will be paid to me in the form of a VISA debit card. Another $20 rebate will be sent from the manufacturer. I handled the rebate requests online at the time of purchase. No hassle. Just easy!
Wait, it gets even better: Since I used my VISA credit card for payment, I also net 170 valuable points that accumulate fast towards valuable fuel and other gift cards! Plus… as a participant in the Staples Rewards program, my purchase adds to my accumulating Staples cash rewards that are sent at set intervals!
All in all, Staples paid me $2.00+ and picked up the freight for my business! Gotta love those FREE incentives… they keep me coming back!
Thanks Dan for the visit and the comment. What a great example of how FREE can build customer loyalty.