As a service provider, much of my time is spent meeting with potential customers. Whether over the phone or in person I have the opportunity to ask questions about their needs so that I can assess the project and offer an estimate for the cost and benefits of working together. I don’t charge for this. [...]
6
Mar 2012
1
Nov 2011
19
Oct 2011
Last week I spoke at the Fastbreak Breakfast hosted by the Canton Chamber and Aultcare. The topic was social media strategy and as part of my speech I have the participants think about their 30 second commerical in terms of the 140 character restriction of most social sites. You have to be focused. People don’t [...]
6
Oct 2011
Those that have begun the process of using social media, Facebook, Twitter, LinkedIn, etc. start by being driven by a desire to get their name out on the web. They understand the value of being visible and being found but still use the tools as one way – push your message out there, vehicles. The [...]
9
Aug 2011
23
Jul 2011
This week one of my business heroes passed away, Dr. Stanley Pearle. Dr. Pearle was the founder and original owner and lifetime inspiration for the optical retail chain: Pearle Vision. I started to work for Pearle Vision in 1987 when the only optical discount was in August for ”Family Eyecare Month.” We didn’t have computers in [...]
15
Jul 2011
6
Jul 2011
There is a bookstore called Politics and Prose located in a neighborhood of DC that opened almost 30 years ago. The founder, Carla Cohen, truly understood the value of being connected with her customers. In an article in Inc Magazine a few months ago, the bookstore and more importantly, Carla Cohen, were featured. There [...]
4
Jul 2011
28
Jun 2011
Hangers Cleaners in Kansas City was featured on Cool Runnings for taking a different approach to a pretty boring business segment – dry cleaners. Joe Runyon, the owner of Hangers Cleaners shares his thoughts on making a business successful. And in his case – being successful in an industry that is declining. Watch the video, [...]

